New York Cultural Heritage Tourism Network
Welcome ...we focus on adding some history to your vacations!

New York offers a wide range of historical interest, some of these areas include:
• Art Museums, Galleries, Theatre, Arts & Crafts
• Erie Canalway Heritage
• Native American Culture
• Heritage Museums, Sites, Markers, Freethought Trail & Religious Revitalization
• Underground Railroad, Abolition & Religious Movements
• Women's Rights & Heritage
• Agriculture - Food & Farms
• Tourism Related Venues

Bridging The Past With The Future Promoting Cultural Heritage Tourism through Education & Marketing - March 19

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Symposium Afternoon Devoted to Tour Packaging
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Noted packager tells how cooperative packages attracts bottom line $$’s 

A career of leadership in developing cultural heritage tourism products has helped Spike Herzig earn the respect of his industry partners while elevating their competitiveness in the packaging marketplace. His knowledge will be put to use in a two-step process during the March 19 Symposium at Colgate University in Hamilton, NY. According to Herzig, “Our main goal will be to learn new ways of increasing visitation and improving profitability for cultural heritage attractions through cooperative tour packaging.” “We’ll start with Packaging 101 and Part 2 will be devoted to actual package building by the Symposium participants for both individual as well as group tours.” 

As the principal of The Herzig Group Inc. Spike operates both independent and group cultural heritage tours throughout upstate New York. A consummate innovator, he founded several non-profit ventures to help grow cultural and heritage based destinations including the New York Cultural Heritage Tourism Network. The diversity of his experience is a showcase to the diversity of the industry. His resume of culture and heritage programs includes the Country of Mexico, president of Finger Lakes Tourism Alliance, Matilda Joslyn Gage Center Board, Finger Lakes Arts Center and the Pittsfield Rangers Professional Baseball Club. 

He is the past president of the National Tour Association, charter commissioner on the Erie Canalway National Heritage Corridor Commission and presently serves on the Geneva Library Foundation, Sonnenberg Gardens and Mansion Board of Trustees and is recently appointed to the New York State Tourism Advisory Council. Spike is married and he and Nancy have two grown sons and one beautiful granddaughter. 

Laura Mandala is featured speaker at Network Symposium
Mandala Research head to discuss cultural heritage travelers

Laura Mandala has been helping the tourism industry unlock, decode and harness the power of travel data and trends for nearly two decades. As the head of Mandala Research, one of the leading travel and tourism research firms in the world, she spends considerable time evaluating important emerging developments and that helps cultural heritage attractions make the right decisions to attract the right traveler.

She recently completed her second study on the Cultural and Heritage Traveler. This report identifies the broad range of cultural and heritage travel in the United States, profiles the various segments of cultural travelers, and provides insight into their economic value to travel companies and destinations. Not only does this report detail all that cultural heritage destinations need to know about this high value segment of traveler, it uses the benchmark data from the first Cultural and Heritage study to highlight trends and reveal shifts in travel behaviors and preferences since 2009 when that study was conducted. Her commentary will include key data and insights including Psychographics & Demographics, Trip planning and travel behavior, Levels of involvement in cultural activities and overlap across activities, Generational differences in cultural travel preferences (Millennial, Gen X, and Boomers), as well as the Overall economic value of culture and heritage in the marketplace.

Appointed by the U.S. Department of Commerce Secretary to serve on the Travel and Tourism Advisory Board, Laura has been providing input on the country’s National Travel and Tourism Strategy. Her career includes tenure at the U.S. Travel Association where she served as Vice President of Research. Ms. Mandala also worked over a span of 15 years as a consultant with Marriott International where she gained extensive expertise in brand tracking, brand equity, and brand identity research, as well as global product and service preference, portfolio analysis, loyalty program membership and website usability.

Ms. Mandala has held teaching appointments at Northwestern, Georgetown McDonough School of Business and George Washington University.

Reservations are still available for this all day symposium on March 19, 2015 at Colgate University in Hamilton, NY online by phone 315.521.3985 or email at [email protected]

The New York Cultural Heritage Network promotes the expansion of cultural heritage tourism through education and marketing to support its members throughout New York State. From its beginnings with nine attractions, membership has grown to over 120 from Albany to Buffalo and Corning to Malone, NY.

See doc link for pdf of details.
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OUR NEXT MEMBER MEETING

The next meeting of the Network will be during the luncheon at the Symposium on March 19 at Colgate University in Hamilton, NY.


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